Your website should bring you customers.

Dear Business Owner,

Let me ask you something.

In the last twelve months, how many customers did your website bring you?

If you have to stop and think about it —

the answer is usually none.

That isn't your fault.

Nobody ever taught you how to judge a website.

So you judge the only thing you can actually see. Whether it looks nice.

Which is exactly what the last person sold you.

Colours. Fonts. A little animation on scroll.

And a twelve-page proposal.

It said “responsive design”.

“User experience optimisation”.

“Brand identity system refresh”.

You read all twelve pages and still couldn't say what he was going to do.

You only knew it cost HK$80,000 and took three months.

So you said: “Let me think about it.”

That was a year ago.

Or maybe you did it.

Paid. Waited three months. Got something genuinely beautiful.

And then nothing.

The phone didn't ring.

Nobody filled in the form.

You asked. They said: “The website's finished. If you want customers, that's advertising — separate budget.”

Here's what nobody tells you.

Most people build a website like it's a painting.

I build one like it's a salesperson.

A painting's job is to be looked at.

A salesperson has exactly one job:

Turn a stranger who has never heard of you into someone willing to pick up the phone.

Miss that, and it doesn't matter how beautiful it is. It's a very expensive business card.

Ten years. Thirty-odd projects.

When we talk, I won't show you colour swatches.

I'll ask you three things:

Who are your customers?

How do they find you today?

Where do they drop off?

Those three answers are the website. The rest is just drawing it.

Have a look. One of these is you.