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Copywriting · Design · Web development

A website that gives customers a reason to choose you.

Think of it as your best salesperson:
clear about what you offer,
with work to show and an easy way to talk.

Let’s talk about your website

Work directly with Kevin, from the first words to the finished website.

Zappy guides a business owner along a golden path into an illustrated website world. Fictional scene.Follow Zappy into the storyIllustrated characters and fictional scenes

01Chapter 1 · Through a new customer’s eyes

You know what you do well.
Do your customers?

You understand the value of your service.
A first-time visitor may still be wondering whether it is right for them.

A business owner considers their website while Zappy listens. Scattered displays suggest that the service needs a clearer introduction.
“Will a new customer
understand what I offer?”
A note from Zappy

Start with what they need.
Then show how you can help.

People want to know whether your service fits their situation.
Explain who it is for and what it helps them do.
Give them a reason to keep reading.

Now give them something to see

02Chapter 2 · A reason to choose you

Let your work
do some of the talking.

Visitors want to know whether your approach suits them.
Show relevant projects and explain the choices behind them.

Real website projects by MRFLASHH
rascalcafe.com
The Wholesome Rascal — website screenshot
02 / Family café

A family day out starts with seeing what’s on offer.

Illustration introduces the café’s character, with separate sections for the menu, birthday parties and workshops. Visitors can find the information for a meal out or a family event.

The Wholesome Rascal · Explore the design
bigairporttaxi.com
Big Airport Taxi — website screenshot
03 / Airport transfers

Understand the service and fare before you book.

Visitors arranging an airport transfer want to know how the journey works and what it might cost. The site brings the fleet introduction, fare estimate interface and booking route close together.

Big Airport Taxi · Explore the design

Products, services or a portfolio: what should your customers see first?

Explore all projects

03Chapter 3 · Make the next step clear

“This looks right for me.”
How do I get in touch?

When someone is ready to ask a question,
make it easy to find you.

A business owner starts an enquiry on a phone while Zappy welcomes them at the studio door. Fictional scene.
From interest to a conversation

A clear way to contact you.
A simple way to begin.

Put enquiry buttons where people can find them.
Explain who will reply and what happens next.
Make that first message easier to send.

Something to try on your own website

Look at your homepage
through a new customer’s eyes.

Open your website on your phone.
Imagine you know nothing about the business.

Zappy pauses to think with you
Which of these does your homepage already do?
See what you could improve

Read your headline and introduction. If they only name your industry or say “professional service”, be more specific: who do you help, and what do you help them with?

See what you could improve

Choose a project that relates to your customers’ needs. Explain what you did and why. If you do not have examples yet, start with your service and how working together would work.

See what you could improve

Read your service page on a phone, then find the enquiry button. Where does it lead? What information will someone need? Make that clear before they click.

Open the suggestions for anything your homepage does not yet cover.

A content check, not a performance score. Your selections are not submitted.

How we work together

You don’t need finished copy
to get started.

You do not have to work out every word on your own.
Tell me about your service. I will help turn it into clear website copy.

  1. 01

    Start with your business and customers.

    We discuss your services, the people you want to reach and what the website needs to do.

  2. 02

    Organise the content and write the copy.

    I shape the service descriptions and project stories, then plan how to present them.

  3. 03

    Design and build the website.

    I bring the words and visuals together, check the mobile experience and enquiry flow, and add content management if you need it.

Before we begin

Questions you might have.

Can we start before I have the copy ready?

Yes. Tell me about your business and the customers you want to reach, and share what you already have. I can organise the content and write the copy. We will agree on the length, languages and revisions before work begins.

Can you help improve my existing website?

Yes. Share your website and what you would like to improve. We can look at the content, layout and enquiry process to decide which parts need work.

Can I update the content myself later?

If you want to publish articles, add projects or change service details, we can include a Sanity content management system. We will agree on what you can edit and how the handover will work.

How much will it cost, and how long will it take?

That depends on the pages, copy, features and whether you need a content management system. Tell me what you have in mind; I will define the scope, then provide a quote and schedule.

A little more about MRFLASHH

Where would you like to go next?

What can I help with?

Explore the scope, from copywriting to development.

The marketing reading room

Copy, advertising and positioning. Articles are being prepared.

Who will you work with?

Meet Kevin and see how I approach a website project.

04The next chapter · Your business

Who do you want to reach?
Let’s start there.

Have a website? Show me what you would like to improve.
Starting fresh? Tell me about your services and ideas.

Let’s talk about your website

WhatsApp +852 5210 4591
We discuss your needs, then agree on the scope, quote and schedule.

Zappy waves from an illustrated studio, with a seat ready for the next conversation.